May 29, 2008

Polishing my image as a small business

As the owner of a small business I know just how frustrating it can be to try to find affordable vendors and services. Many companies are not interested in working within our small budgets to help us out. While our businesses are small, we are entitled to the same courtesy and quality as the mega-corporations when we shop for our business needs. That’s especially true when we’re promoting our businesses. Shoddy marketing and cheap giveaways can do us more harm than good, tarnishing the image we’ve worked hard to build. We need quality promotions that will help us form a good first impression, and that will reassure our existing clients that they’re dealing with a professional organization. I don’t have a brick and mortar shop that my clients will ever see. My office is in my home and I do my inspections out of my car. While I don’t need a sign to plant out front, a tasteful sign on my car could help promote my image. Most of my realtor/clients never meet me before I pull up to the curb outside a home they want me to inspect. My car is my first impression, and signs for the two front doors have a lot of potential for helping shape my image. They could also convert some casual passers-by into clients. Have you ever copied down the name and phone number of a business because you saw the signage on their car in a parking lot or at a stop sign? I have! Without those signs I’m missing opportunities to recruit new clients every time I take my car out. BuildASign.com will let me design my own sign or custom banners right on their website, so I won’t have to waste time running around town looking at proofs or play phone tag with a sales rep when the color is not quite what I wanted. They’re priced right, too, and BuildASign is small business-friendly. I can order one sign or a dozen from them and be treated with the same respect as a larger business placing a huge order. They work with high-quality materials and every purchase comes with a satisfaction guarantee. If my sign is not exactly what I ordered, they’ll make it right. That’s the kind of service I want and the kind of business I want to deal with. You probably do, too. Check them out and see what they can do to help you promote your business. Don’t have a business of your very own? What about a banner to help folks find your next family reunion or to advertise that huge garage sale you’ve been planning? Did I mention that they’re affordable, even for small fry like you and me? Yep! They’re all that!

Technorati Tags: banners, business, business promotions, signs