June 12, 2008
I signed up for SocialSpark!
I’ve been providing sponsored posts on my blog for over a year and a half. It’s always been a positive thing for me and, I think, a positive experience for my readers. I like being one of the first to know about new products and services. I like having the opportunity to review or announce new or established websites, products and services that I think will be of interest to my readers. I love, love, love being the first to tell you all about a new movie or TV show and announcing new websites, contests and promotions. You’ve responded with some great feedback. You’ve found a few new things you wanted to check out and some innovative ideas you wanted to explore. It’s been a win/win situation for all of us. The only somewhat negative feedback has concerned disclosure, and I’ve only gotten one negative comment about that. While I haven’t necessarily provided in-post disclosure with each sponsored post, I’ve always maintained a Disclosure Policy (you can find it in the menu at the top of my right sidebar) and made sure my readers are aware that some material on skeet’s stuff is sponsored. Now the same folks who created PayPerPost and pioneered the whole concept of sponsored posting have upped their game and elelvated sponsored posting to a higher level. Izea, the undisputed leader in social media marketing has created SocialSpark, an innovative and sophisticated marketplace for bloggers and advertisers. Some of the high points of SocialSpark include:
The transparency does not stop with in-post disclosure and it’s not limited to what you can see on my blog. The behind-the-scenes workings of my blog are provided to our advertisers, allowing them to make informed choices about the blogs that can best serve their needs. Have you ever wondered who reads skeet’s stuff? The question has always been high-priority to me, because knowing my audience allows me to provide interesting a relevant material that will keep you coming back. My advertisers have a vested interest in my reading audience, too. They need to target their marketing budgets for maximum ROI. SocialSpark provides them with the tools they need.
What you see here is just the tip of the iceberg. SocialSpark also provides statistics on average daily number of visitors, average pageviews, length of visit, RealRank®, Alexa Rank and more. Want to know my average number of daily posts or the ratio of sponsored posts to non-sponsored? You do if you’re an advertiser! The comprehensive data provided by SocialSpark is helping advertisers spend their money wisely and allowing bloggers to reach out to the advertisers they’re most interested in (yes - the information goes both ways!)
If you’ve thought about adding sponsored post to the features you provide for your readers, now is the time to do it. SocialSpark is the platform that allows you to monetize your blog by adding quality content that you want to write about and your readers want to see. Advertisers, are you marketing through blogs? If you’re not, you’re missing thousands of opportunites daily for the kind of exposure you want. It’s affordable, it’s targeted and now it’s customizable to all of your needs. What are you waiting for? Isn’t it time to put SocialSpark to work for you?
Technorati Tags: blogging, in-blog advertising, marketing, social media marketing, SocialSpark
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